Helioplex 360 works at a molecular level, capturing free radicals, blocking UV damage, and treating dark spots. Our job was to translate that science into something a viewer could feel without needing to understand the chemistry behind it.
Neutrogena / Kenvue / Neutrogena
NEUTROGENA HELIOPLEX 360
The antioxidant hero, the interaction with UV light, the encapsulation sequence, each one its own visual world, each one part of the same coherent language. The result is a spot that makes the invisible more tangible.
Óol’s visual lab
ANTIOXIDANTS R&D
Through our Visual Lab, we studied color, particle density, light refraction, and surface behavior, continually balancing scientific accuracy with visual impact. What looks effortless in the final cut is the result of a very deliberate construction, built to hold across every format the brand needed.