Barcel / Publicis
bIG MIX SWEET
BIG MIX SWEET
For the launch of a long time classic reimagined as a playful, flavor packed mix bag, our goal was to create a world of controlled chaos, where all fan favorite cookies collide in a single, irresistible experience.
Dynamic camera sweeps, unexpected angles, and energetic transitions bring the diversity of flavors to life, highlighting the fun, abundance, and delight of having everything you love in one place. The result is a bold, visually engaging spot that celebrates variety, indulgence, and the joyful spirit of BIG MIX SWEET
HOW DID WE CREATE THIS?
Creative direction led every stage of the process.
Our team worked closely with a food stylist to define the look and character of each cookie, ensuring they felt appetizing, unique, and true to the product.
Using a mixed approach of real-world scanning and precise 3D modeling, we created hyper-realistic digital cookies that are indistinguishable from the real ones and consistent across different scenes.
