Doritos / Pepsico
DORITOS HARDCORE
DORITOS HARDCORE
For Doritos Hardcore, our objective was to translate the brand’s extreme intensity into a fully immersive visual experience. We crafted an unapologetically bold animation that amplifies the product’s raw energy, attitude, and impact.
Aggressive camera moves, controlled shaky motion, and punchy transitions create a visceral sense of power and momentum. Through striking macro shots, the product is revealed like never before larger than life, monumental, and impossible to ignore.
HOW DID WE CREATE THIS?
We worked hand in hand with food styling, a ton of references and product analysis to define the texture, scale, and presence of each Dorito, ensuring every macro detail felt authentic, craveable, and larger than life.
This approach allowed us to push scale, motion, and impact beyond physical limitations, revealing the product in a bold, immersive way bigger, sharper, and more powerful than ever before.
